R&B may also be facing a new threat in the form of TikTok. This forced some R&B singers to rely on a repetitive formula - building new tracks around painfully obvious samples of an old hit - to reach a wide pool of listeners. But few labels have figured out how to break an R&B act, because the genre still doesn’t stream like rap or get airplay like pop. Labels are signing R&B artists again, which is a potential sign of commercial health. R&B continued to exist in a fragile state in 2019.
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